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Our Work

The Advocacy People

"As a charitable organisation looking to renew our identity, we were both excited by the idea of looking at our brand, and daunted by the disruption and cost it might entail. Working with Good Company has been positive on both fronts! Bringing a collegiate and flexible spirit to their engagement with us, Good Company have combined high quality advice and what we regard as great value for money. Now, continuing our work with them beyond their on-time delivery of the core ask we had of them, we see Good Company as our friends and strategic partners. A win-win, really."

Matthew Hilton, CEO The Advocacy People

Unique Property Company

New brand and Identity for London-based estate agency, specialising in unusual, quirky and esoteric properties across the UK. The ‘fingerprint’ marque encapsulates not only the uniqueness of the properties they handle, but also their personalised approach and hard-working ethos.

"We love the simplicity and confidence of our new identity, and we also love working with Peter and Paul, who combine long experience with a real can-do approach."

Simon Stone, Partner


Name and branding for a pioneering approach to prefabricated, eco-friendly homes for the UK. Based on a proven Dutch design and construction, each of the bespoke homes is not only individually designed but utilise industry-leading innovations in sustainable building technologies.

"Their excellent design skills and background knowledge of Dutch design and the property market made it an easy choice to work with GoodCompany+co going forward as we establish ourselves here in the UK."

Reno Bening, MD Stijl House

Dayn Williams

Dayn is an experienced, multi-award winning editor. On deciding to strike out on his own after being represented by companies in London, New York and Los Angeles, he approached us to develop a strong brand and website to showcase his incredible portfolio.

We’re also supporting him by running regular marketing emails.

Opportunity South Essex

Destination branding and marketing.

Local councils in South Essex saw an opportunity in the development on the Thames Gateway to promote their area along the north bank of the river and estuary.

Home to over two thirds of a million people and over 50,000 businesses generating £10bn GVA per annum, South Essex’s excellent port and airport connectivity make it a key strategic gateway for London and the UK, enabling access to markets in Europe and across the world.

Danish Yachts

Brand refresh, collateral and website redesign for this niche builder of classic and super yachts. Their technical innovations and award-winning designs made them the envy of the Danish boat building industry and they were successfully sold to a much larger concern.

London Table Company

The Rustic Table Company saw an opportunity to extend their product range for a more contemporary range of tables and benches under a separate brand identity.

Handmade to order using, wherever possible, locally sourced, reclaimed and sustainable materials, with birch ply tops and available in Farrow and Ball eggshell colours, the range has has opened new markets for the company.

Women In Mining

New Identity.

Women in Mining is a non-profit organisation dedicated to promoting and progressing the development of women in the mining and mineral sector.

Aimed not just at those at the ‘coalface’ , the charity advocates and speaks for women in the mining sector, informing industry participants and decision-makers of the challenges and opportunities women are finding in pursuing careers in mining companies and other mining-related businesses.

EJ Legal

Rename and re-brand for a specialist legal recruitment consultancy.

"Paul’s solution resulted in an 86% growth in turnover in the first year and has resulted in him continuing to produce successful and innovative work for us over 25 years later."

Dr Sarah King, Marketing Partner, EJ Group


New name and identity for an App aimed at SME financial directors giving them bespoke full-featured trading options, real-time trade and order alerts, charting and analysis.

The project was fast-tracked using our 4Sight diagnostic with an initial brand interrogation and naming workshop.

"The whole process can be described by the consensus of the brand equity we arrived at. Astute."