Oh boy. When I first saw this (it was about ten years ago I think), I couldn’t believe how good it was. Clever? I should say so. Everything about it, from the name to the packaging and even the point-of-sale box, is just perfect. I only hope that people bought millions of those eggs and that Help For Heroes got lots of money.
It’s by retail brand specialists Springetts and remains, in my opinion, some of their best work. Ever. I mean, look at how the piece of toast and the egg make a medal. If you ask me, the designers deserve one.