+ SO FORTH…

Here’s where you’ll find all sorts of stuff: things that interest us, work from other people that inspire us, as well as some examples of work from our own archive.

THE RASHFORD EFFECT: LIKING MACDONALD'S?
macdonalds

The notion of branding sits in an uneasy relationship to rationality. A brand is supposed to encapsulate emotional elements beyond the rational attributes of a product, emotions that might make you choose the offering of one company over another.

Read the whole article here >

 
 
BOTH SIDES NOW
Hastings TV - Cuttlefish

Our good friend Tim Nathan is a brilliant photographer, and he isn’t at all bad in front of the camera either. He’s also a dab hand in the kitchen, and earlier this year he made this delightful piece about catching and cooking cuttlefish.Behind the camera is another talented member of the +Co team, DoP Dirk Nel.

Watch the video here >

 
 
 
 
EGGS FOR SOLDIERS
Eggs for Soldiers

Oh boy. When I first saw this (it was about ten years ago I think), I couldn’t believe how good it was. Clever? I should say so. Everything about it, from the name to the packaging and even the point-of-sale box, is just perfect. I only hope that people bought millions of those eggs and that Help For Heroes got lots of money.

It’s by retail brand specialists Springetts and remains, in my opinion, some of their best work. Ever. I mean, look at how the piece of toast and the egg make a medal. If you ask me, the designers deserve one.

 
 
 
 
FROM DEEP IN THE ARCHIVE
Dire Straights album cover

Back in the seventies, Peter and I both did work for record companies, although not together.

When I was only a couple of years out of college, I teamed up with some mates and started a business called Hothouse (look at us, with our full colour, glossy business card!). Most of our clients were record companies and we designed album covers, ad campaigns, shop displays, you name it.

Inevitably a lot of what we did back then, particularly for all those short-lived punk bands, hasn’t stood the test of time, but a couple of things still look fine, like the first Dire Straits album. Sadly it paid really poorly, because at that point they hadn’t yet sold any records, but in the long run we did OK out of it, because it helped raise our profile in the business.

Apologies for the slightly shabby pack shot, but I have had this record for over forty years...